Why are stories so powerful? Neuroscientists have learned significantly more about persuasion through brain scans and data-driven studies. They believe that they know how and why stories are very effective in the art of persuasion. They know what works and…
Blog Archives
Why Don’t I Believe Them?
Here is the scenario! A speaker’s voice has made a presentation to obtain your agreement to a proposal. The proposal could be business or personal. A business proposal could involve any number of matters such as vendor selection, lease agreements,…
Is Eye Contact Overrated?
I reviewed a study that was published in Psychological Science, entitled, In the Eye of the Beholder: Eye Contact Increases Resistance to Persuasion. This study suggests that eye contact may not be as important as we have come to accept as…
I Like It … but I am not persuaded!
When you deliver a presentation, what is the main goal? I believe that there are two goals: to provide information and persuade your audience to you point of view. I should also emphasize that a presentation may not always involve…
Grab Their Attention … early in your presentation!
It’s easy to get butterflies as you prepare for a presentation. The larger the anticipated audience, the more butterflies. One of the dreaded fears is to see audience checking their smart phone, yawning, or simply staring at you. You should…
Effective Proposals or Presentations … the elements!
Do not ever give a presentation or offer a proposal until you fully understand the target, audience or group. It may not be possible to understand absolutely every aspect or the aspirations of a particular group or audience. But you…
Tagged with: Communication Skills, Presentation Skills
Posted in Communication Skills, Presentation Skills, Professional Skills
Posted in Communication Skills, Presentation Skills, Professional Skills
Upcoming Presentation? … arrive early and mingle with the audience!
I have written a number of posts about communication skills with presentation skills as a subset of that. One of the techniques that I learned and practiced over the years was to chat with the attendees before the presentation. Well,…
Tagged with: Communication Skills, Presentation Skills
Posted in Communication Skills, Presentation Skills, Professional Skills
Posted in Communication Skills, Presentation Skills, Professional Skills
Presentation Skills … No More Sweaty Palms!
We have all had a few “butterflies” in the stomach before a presentation. I think that it is natural. These feeling before a presentation have been described as creative apprehension, but it can still cause anxiety. There are many techniques…
Tagged with: Communication Skills, Presentation Skills
Posted in Communication Skills, Professional Skills
Posted in Communication Skills, Professional Skills
Presenting? … use these 4 steps!
Your objective is to be concise and hammer home the key takeaway points. Making presentations are not a part of every job, but if you are a team leader or aspire to do so, you must develop your skills to…
7 Slide Rules … for communication!
Bill Rosenthal said that some business professionals believe that presentation skills consist of creating slides. Then they stand in front of the audience as the slides appear and use the slides as a script. This is a terrible thing to…
Tagged with: Communication Skills, Presentation Skills
Posted in Communication Skills, Presentation Skills
Posted in Communication Skills, Presentation Skills
The Training Shelf 
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